Home » Blog »
About: It started when someone requested a font based on the 1957 Chevrolet Belair logo. Belair light, Belair Regular and Belair Shadow provide for a nice variety. Tags: 1940s, 1950s, 1960s, Font, Formal Script, Retro. Jun 23, 2012 - Chrome script lettering from Chevrolet cars. Badges from 1956 (Chevy Bel Air) to 1971 (Chevrolet Cheyenne Super Fleetside).
Chrome script lettering from 1956 to 1971
»CHEVROLET Bel Air (1956)
CHEVROLET Biscayne (1958)
CHEVROLET Delray (1958)
CHEVROLET Impala (1958)
Chevrolet Script Font Free
CHEVROLET Yeoman (1958)
CHEVROLET Parkwood (1960)
CHEVROLET Impala (1962)
CHEVROLET Corvair (1963)
CHEVROLET Corvair Monza Spyder (1963)
CHEVROLET Corvette Sting Ray (1963)
CHEVROLET Malibu (1964)
CHEVROLET Chevy II Nova (1964)
CHEVROLET Chevelle Malibu (1965)
CHEVROLET Corvette Sting Ray (1965)
CHEVROLET Caprice (1966)
CHEVROLET Camaro (1968)
CHEVROLET Chevelle Concours (1968)
CHEVROLET Chevelle Malibu (1968)
CHEVROLET Impala (1968)
CHEVROLET Camaro (1969)
CHEVROLET Stingray (1969)
CHEVROLET El Camino (1970)
CHEVROLET Cheyenne Super Fleetside (1971)
CHEVROLET Volt (2011)
Chrome script lettering
2011 marks the 100th anniversary of Chevrolet. The company started naming models during the 1910s, which carried names like ‘Classic six’ or ‘Superior sedan.’ Only the name Chevrolet sporadically appeared on grilles of early models. This changed during the late 1940s, when cars got ‘real’ names.
It started with bold, blocky typefaces, which gradually changed to the typical 1950s lettering we’re all familiar with. Like so many other things in the automotive industry the script lettering was a trend that only appeared during a certain era, in this case the 1950s. Visit Chromeography and you’ll notice how many other brands used the same techniques.
The typical chrome lettering vanished gradually during the 1960s and 1970s. The ‘Volt’ image above is an example of the current state of car typography. Masculine, bold typefaces without many curves, it’s almost the opposite of what was common during the 1950s, when the wordmarks were more feminine and elegant.
The use of chrome is prohibited in many countries now. It’s replaced by plastic, which looks cheap, like many other materials used on today’s cars.
Posts related to “Chevrolet chrome script lettering”
- Tour de France: Team logos and jerseys
- Tour de France: Bicycle manufacturer logos
- Tour de France 2011: Shoes and clothing logos
- The Typography of Sanborn New York City Maps
- 1980s horror movie poster logos and typography.
Chevrolet Script Font
says:November 6, 2011 at 5:59 pmGreat comparison. Where did you find all of your images? Keep up the cool history typography stuff I am loving it.
-Paul
says:November 6, 2011 at 6:18 pm Most of the images were found on Flickr or by using Google image search.
Stephen Colessays:December 30, 2011 at 10:33 pmGreat work on isolating the scripts, Christian! Your analysis is mostly correct, but I’d say the chrome script style didn’t really decline until the 1970s. There were many in the 1960s, as our archives show.
Some dude who likes chrome lettering...says:Old Chevrolet Script Font
March 2, 2012 at 8:37 amGREAT site and a sweet collection and comparison of chrome letterings. It’s nice to see them on the cars they’re made for, but to have them displayed one after the other as I scroll down the page it’s an art form all on its own!